Recently, I had a candidate who would get very excited about a franchise opportunity but the very next day, it would be inevitable that he would contact me with something negative. In other words, instead of seeing the glass half full, he saw it as half empty.

As a certified franchise consultant (CFC,) I help my candidates filter through various elements to come up with best options for their lifestyle, goals and budget, etc. Most people who come to me for my assistance dream of being their own boss with all the glorious benefits of being a franchise owner.

Then, when reality sets in as they realize franchise ownership isn't perfect and there is actually work involved – a lot of work, this is one of many areas where my services come in to redirect them back to why they began this journey in the first place. You see, true entrepreneurs have a different mindset, and they realize nothing in this world is perfect - so they focus on the glass being half full versus half empty.

For those who see the glass half empty, they are the ones who typically go back to their W2 jobs or 1099 commission jobs. They continue to complain to their co-workers and family members about what's wrong with the "system" at work and how they wish they could escape. If the truth be told, the only escape they need is from their own mindset!

Contact me for details on how I can help you with your franchise search.