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3/20/2025
What is a Franchise Fee?

When considering investing in a franchise, you might ask why you would pay a franchise fee. This is a common question I get as a certified franchise consultant (CFC) all the time. A franchise fee is a one-time fee charged to a new franchisee when purchasing a franchise. Franchise fees can range from a few thousand dollars to more than $50,000 and are usually paid at the time of signing a franchise agreement. In most cases, the franchise fee is non-negotiable, at least in the case of ...

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2/23/2025
Pulse

It has been said that if you still have a pulse, you still have a purpose. As a Certified Franchise Consultant (CFC), I am specifically trained and skilled at helping others realize their life's purpose.

Many people miss a better future because they sacrifice their destiny for “security.” As a CFC, I work with everyday people who are stuck in a job. They have a pulse and a beating heart that desires something bigger – something better from this life. Other times I work with people who ...

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1/18/2025
Responsible Franchising

Responsible franchising is a term being used more and more in 2024. In fact, California adopted a bill to go into effect in 2026 called SB 919 that requires franchise brokers/consultants, franchise organizations and the like to make certain disclosures when working with candidates. This bill is only the beginning of the Responsible Franchising movement. The goal is to ensure ethical behavior, accountability, and ...

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12/12/2024
Trained in the Art of Leadership

As a FranServe Certified Franchise Consultant (CFC), I am well-trained in the art of leadership. When you can inspire people to believe in themselves and their potential beyond what they thought was possible, that’s leadership! This is a responsibility that I take very seriously because potential franchisees have an amazing opportunity to positively impact the lives of many ...

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11/14/2024
Teamwork Makes the Dreamwork

Working with a certified franchise consultant (CFC) offers, at no cost to you, a true franchise professional to help guide you through the process of franchise ownership. Who couldn't use an extra set of eyes, an extra set of ideas, an extra set of experiences, and someone who's been properly trained in the field of franchise matchmaking?

Franchise consultants are certified in helping people begin the exciting journey of franchise ownership! With so many options, it's nice to know ...

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10/11/2024
Half Full

Recently, I had a candidate who would get very excited about a franchise opportunity but the very next day, it would be inevitable that he would contact me with something negative. In other words, instead of seeing the glass half full, he saw it as half empty.

As a certified franchise consultant (CFC,) I help my candidates filter through various elements to come up with best options for their lifestyle, goals and budget, etc. Most people who come to me for my assistance dream of being ...

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9/12/2024
Serving As a Map to Your Ideal Franchise

Not very long ago, to get from your starting point to your destination, you needed a road map. You could only get road maps at gas stations and had to go through the process of unfolding it and reading all the fine print, hoping it was the latest edition. Trying to read the fine print on these paper road maps, while on a dark twisted road, was not only difficult but extremely dangerous!

As a Certified Franchise Consultant, I am passionate about helping entrepreneurs navigate through ...

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8/14/2024
Sometimes It is OK to Say No

Yes is such a nice word. No, on the other hand, is often associated with direct chastisement and/or some type of negative connotation. However, when working with a trusted certified franchise consultant sometimes the best word you can hear is in fact, no. My expertise guides me throughout the process of reviewing a candidate’s financial profile, and I take my role very seriously.

Sometimes by encouraging you to look at different franchise options versus the one that is not the right ...

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7/13/2024
The Key to your Future

Keys are meant to open certain doors. For example, your house has a special key, and that specific key doesn't open the door to your neighbor's house.

Franchise consultants are certified in helping people find their special key to unlock a big, bright future in franchising! As a certified franchise consultant, I have been properly trained and certified to help others become franchise entrepreneurs. When someone wants to explore franchise ownership, rather than become overwhelmed by so ...

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6/15/2024
Stop Multitasking and Get More Done!

Research has shown time and time again that multitasking doesn't work. Our brains cannot hold two ideas concurrently. Instead, our brains shift from focusing on one thought to focusing on another thought. It can happen in rapid succession, so we think it's happening concurrently but it's not.

The Downside of Multitasking - It takes more time to finish tasks if you switch between them - versus if you perform them one at a time - because you're not focused or fully engaged. ...

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5/12/2024
It's a Mindset

Certified franchise consultants (CFCs) are specifically trained in uncovering the mindset in people to determine the probability of success in franchising. Often, people have a pre-determined set of ideas or thoughts on specific franchise industries which may or may not be true.

There are hundreds of categories and sub-categories in franchising, but most people are only familiar with a few. In addition, there are home-based, brick-and-mortar, employees, no-employees, low-investment, ...

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4/9/2024
Is a Virtual Franchise the Answer to Your Entrepreneurial Dream?

In 2023, virtual franchises experienced a significant surge in popularity as entrepreneurs increasingly opted to run franchises entirely online. This upward trend can be attributed to technological advancements and the growing acceptance of remote work options since the pandemic. Virtual franchises provide entrepreneurs with unparalleled flexibility and scalability, enabling them to operate their business anywhere with a wifi connection.

Today’s technological advancement of the ...

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